The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers
Anthony Sgroi, Jr.
CRC Press, 19-Aug-2013 - Business & Economics - 315 pages
Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation and product development. It starts with a discussion of Lean principles and then identifies the applicable portions of Lean that can drive customer value.
The book discusses customer value in the form of the benefits your customers desire. It walks you through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity and includes examples from a variety of industries, including healthcare.
The text discusses value creation, reduction of waste, entrepreneurial system designer, set-based concurrent engineering, and Lean project management. It also includes numerous examples of visual management tools as they apply to innovation to help you develop the understanding required to achieve a competitive advantage for your brand, division, or company through Lean.
http://books.google.co.in/books?id=iSAbAAAAQBAJ
Table of Contents
Visual Strategy
The First Parameter of Strategy
Utility
Emotion
The Second Parameter of Strategy
The Third Parameter of Strategy
The Fourth Parameter of Strategy
The Strategy Icon
Conclusion
Chapter Overviews
Chapter 2: Understanding the Current State
Chapter 3: Opportunity Identification
Chapter 4: Idea Generation
Chapter 5: Delivering Profitable Innovation to Targeted Customers
Chapter 6: Barriers to Imitation
Chapter 7: Applications of Graphical Strategy Tools
Chapter 8: Ranking Offerings
Chapter 9: The Strategy Transformation Process
Chapter 10: Strategy Transformation Example
Chapter 11: Alignment and Position Statements
Understanding the Current State
The 2-D Perceptual Map
The 2-D Map
The Utility Knife Industry
First Innovation: The Retractable Utility Knife
Second Innovation: Quick Blade Change
Third Innovation: Folding Utility Knives
The Switchback Knife
Product Features: Lock-Back-Style Folding Utility Knives
Product Features: Folding Retractable Utility Knife with Blade Storage
Product Features: Fast-Open Gravity Utility Knife
Conclusion
Opportunity Identification
Must-Be Requirements
One-Dimensional Requirements
Attractive Requirements
Top Portion of Product Fulfillment Map
Acquisition
Product Use
Barriers to Use
Product Robustness
End of Life
Left-Side Portion of Product Fulfillment Map
Utility: Product Function Category
Risk: Category in Which Customers Seek Risk Avoidance
Simplicity or Convenience
Emotional Well-Being or Social Well-Being
Supports the Green Movement
Financial
Product Fulfillment Map Example
Opportunity Scores
Conclusion
Idea Generation
Internal Perspective Techniques
Surveys
Focus Groups
One-on-One Interview
Intercepts
Product User Testing
Customer Feedback and Complaints
Ethnographic Research
Idea Generation
The Problem Solution Statement
Job Mapping
Internal Ideation Methods
Brain Writing
Brain Walking
Worst Idea
Patent Prompts
Picture Prompts
White Board Technique
External Perspective Techniques
Looking to Alternative Industries
Looking to Alternate Strategic Groups
Looking at Different Buyer Groups
Looking to Complementary Product and Service Offerings
Adding or Removing Functional or Emotional Characteristics
Identifying New Trends
Conclusion
Delivering Profitable Innovation to Targeted Customers
Utility
Emotion
Conclusion
Barriers to Imitation
Brand Power
Firm’s Knowledge
Customer Relationships
Supplier Relationships
High-Efficiency Operations
Skill of People
Processes
Technology and Money
Regulatory Pioneering
Economies of Scale
Switching Cost of the Consumer
Intellectual Property
Patents
Types of Patents
Patent Claims
The Power of Patent Pending (a defensive tool)
Trademarks
Trade Dress as an IP Tool
Copyrights as an IP Tool
Trade Secrets as an IP Tool
Conclusion
Applications of Graphical Strategy Tools
SWOT Analysis
Strength
Weakness
Opportunities
Threats
Balanced Scorecard Approach
The Learning and Growth Perspective
The Business Process Perspective
The Customer Perspective
The Financial Perspective
Disruptive Innovation
New Market Disruptions
Low-End Disruptions
Conclusion
Ranking Offerings
Conclusion
The Strategy Transformation Process
Strategy Transformation Example
Conclusion
Alignment and Position Statements
Conclusion
Epilogue
Bibliography
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